SAP Emarsys Marketing empowers marketing organizations to deliver individualized one-to-one marketing for the mass audience. It allows marketers to blend both explicit and implicit customer behavior information to determine each customer’s actual intent. With these real-time insights, marketers can target proactively and deliver individualized experiences that will help increase conversions and profits for customers.
Business Challenges for Marketing
Today, customers can choose when and where they interact with your brand and they expect each interaction to be relevant. Contextual marketing is the next evolution of “personalized” marketing. It blends three types of customer information together:
- Past interactions such as purchases, campaigns, orders, etc.
- Propensity scores for cross/upsell, retention
- The customer’s “in-the-moment” intentions
Successful customer engagement should be proactive, tap into the emotional drivers behind the buying process and deliver contextually relevant customer experiences. SAP Emarsys Marketing provides the in-the-moment context of every customer so that you can deliver the best offers and messages that will convince your customers.
Business Benefits
The SAP Emarsys Marketing solution pulls together all relevant customer data – from historical interactions to current online browsing insights – to identify each customer’s unique intent. Based on that understanding, it delivers engaging content and interactions across channels to increase customer demand and satisfaction. It allows customers to understand the performance of all its marketing activities. With this insight, you can plan resources optimally and drive customer engagements that will increase brand advocacy and growth.
- Develop an enriched customer view for each individual customer and manage both unknown customers and prospects.
- Increase customer engagements with real-time insights into customer intentions and motivations.
- Drive more customer conversions with contextually relevant content and remarketing offers.
- React quickly to market opportunities and market less but more effectively. Enable real-time marketing with increased marketing transparency and internal collaboration.
