SAP CX
Overview of our Solutions for Customer Experience
Aligning your organization around your customers is now more important than ever. Your customer experience teams are the front line to the customer. They must harness your end-to-end process, along with deep customer insight to stand out from the competition and deliver a relevant, personalized experience at every step of the customer journey.
With solutions from SAP, customer can bring together marketing, sales, commerce, and customer service processes to:
- Differentiate its business with personalized customer experiences
- Engage with customers at every touchpoint, in intelligent ways
- Build customer trust and lifetime loyalty
The strength of SAP Customer Experience
- Open, modular, extensible microservices architecture for the continuous delivery of new business services
- Unified customer data that runs across front- and back office for AI/ML-assisted individualized experiences at scale
- Unified cloud platform for the intelligent enterprise to deliver customer-centric processes and better outcomes
- Unified customer profile to manage consent, privacy, security, and compliance
- Unified front office to orchestrate customer journeys and create better customer outcomes
Our solutions for marketing can help customers scale personalized experiences with a single view of customer data and powerful machine learning. They give marketing teams better insights, including multi-touch attribution and robust data visualization, to improve their results.
Our solutions for sales and service can help empower customers sales force to engage with customers in more meaningful and helpful ways, throughout the buying journey. They give sales teams the insights they need to make better business decisions in the moment to boost productivity and sales performance. It can also help customers provide personalized, higher-value customer service before, during, and after a purchase – whether via self-services, in contact centers
Our solutions for commerce can help customers simplify its multi-channel commerce strategy. They provide rich features for product content management and merchandising, built-in flexibility, and deep integration on a single platform to cut costs.
Our solutions for customer data can help customers provide secure digital experiences that put consumers in control of their preferences and personal data. They facilitate compliance with data protection laws and provide transparency to boost customer trust, retention, brand loyalty, and lifetime value.
