SAP Customer Data Cloud help by bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalized engagements.
Key Features
- Native connection with ERP for supply chain optimization and product innovation
- Access to customer profile views for use cases that fit your business needs
- Respect for customer data privacy by maintaining the purpose of customer data
- Real-time access to customer insights to deliver personalized experiences.
Key Benefits
Holistic customer profiles
Unify anonymous, known, online, offline, behavior, transaction, operation, and back-office data around a first-party profile.
Purpose-driven data governance
Respect data privacy and address regulatory risk by maintaining the purpose of data throughout the customer lifecycle.
Hyper-personalized engagements across touch points
Push permission-based, accurate customer data to your marketing, e-commerce, in-store, sales, and service engagement systems.
Back-office system connection
Connect account profiles with your back-office data using the SAP Master Data Integration service.
Real-time insight activation
Calculate attributes continuously for segmentation, audience management, and in-the-moment decision-making.
